Lean UX Process

An example of the Lean UX process in action.

The following case study was undertaken at NewDay, where I have been contracting as a Senior UX/UI designer. I was working within an agile squad, who were responsible for the online acquisition journey. The KPI for the squad was to improve online conversion. As a result, the team looked into ways of achieving the KPI. I adopted the Lean UX process to find a problem, come up with a theory and ultimately design a solution.

Lean UX methodology