UX/UI experiments at NewDay
[vc_row content_width="grid" css=".vc_custom_1755527248017{margin-bottom: 32px !important;}"][vc_column][vc_single_image image="3023" img_size="full" alignment="center" css=""][/vc_column][/vc_row][vc_row content_width="grid"][vc_column][vc_column_text css=""] Testing a theory. [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid"][vc_column offset="vc_col-lg-9 vc_col-md-9"][vc_column_text] There are times as a UX/UI designer, where I already have a solution in mind for the problem I've been tasked to fix. So when I want to simply test a theory as part of the Lean UX process, I like to follow the Lean Experiment Map. This process allows me to test and measure the potential of a new design and present back to the team and stakeholders. The point of this process is to formulate a hypothesis, run an experiment, measure the results and if necessary, re-run the experiment until the desired result is achieved. So here's how I ran this experiment at NewDay against a KPI to reduce call centre traffic and encourage customers to use the self-help tools:[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1586257483666{padding-top: 40px !important;padding-right: 20px !important;padding-bottom: 40px !important;padding-left: 20px !important;background-color: #efefef !important;}"][vc_column width="5/12"][vc_column_text] Hypothesis. [/vc_column_text][vc_column_text]New customers rely...
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