About me

I use Lean methodolgies to measure the impact and effectiveness of design.

I am an experienced, Senior level UX Designer.

I’ve managed, planned and designed digital initiatives for Mercedes-Benz, Heathrow Airport and Three UK, as well as large UX/UI projects for the Insurance and Finance sector. I contracted at NewDay (Financial Services) as a Senior UX/UI designer within an agile product team, focussing on optimising the acquisition journey for their hero brand.


Most recently I’ve been working with Hitachi Social Innovation to help define, scope and design the fleet management tools of the future.


My process follows the Lean UX model and the Lean Experimentation Map. I work successfully in both agile squads and on waterfall projects.



Interactive prototypes

Information architecture

Fast prototyping

Remote user testing

Data insights

Digital product design

UI design and web design

Data visualisation

Brand identity design

Design for print

Work Experience

As a contractor and freelance designer I work with a wide and varied range of businesses. I have worked within agile product teams as a Senior UX/UI designer and with agencies and businesses on Branding, UI design and other Graphic Design projects.


I can also work successfully with remote teams and individuals, using online project management and collaboration tools, such as Jira, Trello, Microsoft Teams and Slack.

Download my cv
Snr Product Designer
SmartSites fleet management solution.
Snr UI Designer
Branding and design of AM Heritage website.
Snr Product Designer
Specialising in the optimisation of acquisition journeys.
Freelance Designer
Data visualisation and design for print.
Snr Product Designer
Review and re-design of diabetes patient and clinician portals.
UI Designer
UI design of a prototype for GOV.UK