About me

I use Lean methodolgies to measure the impact and effectiveness of design.

I am an experienced, Lead UX/UI Product Designer.

In the past I’ve managed, planned and designed digital initiatives for Mercedes-Benz, Heathrow and Three UK. I’m now focussing on UX/UI projects for the Automotive, Health and Finance sectors.

 

I lead the discovery and design phases of products and features that respond to problem statements and business goals. Adopting design-thinking methodologies, I’ve encouraged collaboration and a fail-fast approach within the product teams. I also mentor junior and mid-weight UX designers in order to nurture their UI design skills. I use our insights and results to champion the value of design to stakeholders.

 

My process follows the Lean UX model and the Lean Experimentation Map. I work successfully in both cross-functional agile squads and as a solo Product Designer.

Specialities

Human Centered Design

Persona creation

User research and usability testing

Userflows and wireframing

Fast prototyping

Interactive prototypes

Information architecture

Data insights

Digital product design

UI design and web design

Data visualisation

Brand identity design

Design for print

Work Experience

As a contractor and freelance designer I work with a wide and varied range of businesses. I have worked within agile product teams as a Senior UX/UI designer and with agencies and businesses on Branding, UI design and other Graphic Design projects.

 

I can also work successfully with remote teams and individuals, using online project management and collaboration tools, such as Figma, Jira, Trello, Microsoft Teams and Slack.

Download my cv
Case study (pdf)
Snr Product Designer
SmartSites fleet management solution.
Snr UI Designer
Branding and design of AM Heritage website.
Snr Product Designer
Specialising in the optimisation of acquisition journeys.
MyWay Health.
Lead UX/UI Designer
Data visualisation and design of patient and clinician portals.
Ford.
Lead Product Designer
Lead the design of EV features for the Ford Pro app.
Deloitte.
UI Designer
UI design of a prototype for GOV.UK