About me…

I use Lean methodolgies to measure the impact and effectiveness of design.

I have over 30 years experience working as a creative visual designer on all manner of branding, digital and design for print projects.

I’ve managed, planned and designed digital initiatives for Mercedes-Benz, Heathrow Airport and Three UK, as well as large UX/UI projects for the Insurance and Finance sector. I’ve most recently contracted as a Senior UX/UI designer within an agile product team. Measuring design effectiveness against data insights, team KPIs and customer experience.


My process follows the Lean UX model and the Lean Experimentation Map. I work successfully in both agile squads (utilising design sprints) and on waterfall projects.



Interactive prototypes

Information architecture

Fast prototyping

Remote user testing

Data insights

Digital product design

UI design and web design

Data visualisation

Brand identity design

Design for print

Work Experience

As a contractor and freelance designer I work with a wide and varied range of businesses. I have worked within agile product teams as a Senior UX/UI designer and with agencies and businesses on Branding, UI design and other Graphic Design projects.


I can also work successfully with remote teams and individuals, using online project management and collaboration tools, such as Jira, Trello, Microsoft Teams and Slack.

Download my cv
Senior UX/UI designer
Supporting the dev team with UI design of a prototype for GOV.UK
Senior UI designer
Branding and design of AM Heritage website.
Senior UX/UI designer
Specialising in the optimisation of acquisition journeys.
Senior designer
Data visualisation and design for print.
Senior UX/UI Designer
Review and re-design of diabetes patient and clinician portals.
Carson Wagonlit.
Senior designer
Design support for marketing initiaves.

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