I specialise in leading the discovery and design of products and features that align with user needs and business goals.

 

I’m a Lead UX/UI Product Designer with a strong track record delivering digital experiences for brands like Ford, Heathrow, and Hitachi.

 

I champion design ops, atomic design systems, and accessibility as core pillars of scalable, inclusive design. By bridging stakeholder needs with user empathy through workshops and design sprints, I help teams uncover real problems and co-create effective solutions.

 

With experience across Automotive, Health, Gaming and Finance sectors, I bring a strategic approach to design, blending Lean UX, Agile, and Design Thinking. I’m equally comfortable in cross-functional squads or operating as a solo Product Designer, and I adapt quickly to existing workflows and frameworks.

 

I promote a collaborative, test-and-learn culture and mentor junior designers to strengthen their UX and UI capabilities. I also use research and outcomes to demonstrate design’s impact and drive stakeholder alignment.

 

I use AI tools to create realistic, interactive prototypes for user testing and development handover, while keeping research, design decisions and the final product grounded in human insight.