In the first of several major new initiatives, Aston Martin joined forces with Masters Historic Racing, one of the world’s leading historic race event organisers, to become its official automotive partner. The partnership placed Aston Martin and its customers at the heart of the action, through a number of core activities, including exclusive events for owners of historic race and road cars.
I led the design and managed the development of the AMHR website. As the Senior UI designer, I advised on the website architecture, built wireframes, designed all layouts and created the e-commerce user journeys. As a team, we collaborated remotely with AMHR’s team in Monaco.