Brand Identity design.
I was asked to design the brand identity. It had to be contemporary, but not techie as the target markets are care providers and family members. The ‘A’ logo was inspired by Da Vinci’s Vitruvian man, which describes human proportion and symmetry.
As part of the brand identity design roll out, I also designed the launch website, iconography, printed stationery and brochureware, PowerPoint templates for the sales team and exhibition graphics for the launch. An easy to follow brand guidelines ensures that the look and feel stays consistent and on message.
I continue to support Anthropos as their go-to designer and together we have developed the brand and messaging, which has become particularly relevant during 2020.