Direct Line for business did not have an online quote and buy journey. It was deemed too complicated due to all of the variables each business could have. This meant each quote had to be handled manually which was time consuming, costly and not a good experience for potential customers.
Lead the experience design for Direct Line. Lead and manage the design and dev team at buffalozoomedia. Act as lead UX designer within the team and report directly to the stakeholders at Direct Line. Manage handover of assets and front-end code to DL’s technology partner. Plan and implement future phases of incremental updates.