CarGuide is a start-up that exists to help and guide all used car buyers. It gathers vital information about the used car(s) you are considering and presents that back to you along with an assessment of the vehicle and key questions you should ask the seller. This takes the vehicle check concept to another level by offering bespoke advice in a non-technical way.
My Role
Collaborating with the founders and working alongside a remote team of developers, I led the design of the brand identity, product definition, user experience and final visual design of CarGuide. As part of the process, I took the team through the Lean UX methodology and cherry-picked the appropriate activities for this project…