Identify users and product purpose.
MVP scope, userflows, sketches & wireframes.
Brand Identity design and product UI design.
Review feedback from trial to build roadmap.
The chosen logo represents the three types of activities that users can upload in order to engage with their colleagues:
The strong visual language supports the story and purpose of KarmaPact and is extremely important when launching a new brand and product. Any start up needs to hit the market with a professional brand identity so they can approach prospects with confidence and KarmaPact are no exception.
I clearly scoped and explained features by mapping out userflows and creating detailed annotated presentations. This allowed us to collaborate as a team, with early stage feedback. My Sketch files had to be impeccable (they always are) with defined and intuitive naming conventions. These were shared via Zeplin to ensure all of the assets could be inspected and extracted by the dev team.
This flow of information kept the project going at pace, despite the differing time-zones and languages. Complex flows and detailed interactions were built using Anima and Principle, to compliment the static Sketch files.
For KarmaPact, we wanted to make engagement frictionless. A recent study showed that 85% of people use their thumb to navigate apps, and 49% operate their phone with one hand.
To allow users to add new activities quickly and easily, I designed the ‘+’ so that it was in a prominent position and available on every screen. It is positioned so the user can easily reach it with their thumb whilst holding their mobile device.
Engagement and connection is at the core of what KarmaPact is all about. Showing support, saying thank you and getting involved with colleagues is a huge part of bringing people together.
Initially we had planned to generate a score from the users activities in order to create competition within the teams and gamify the experience. However, initial feedback from test users highlighted that this wasn’t in keeping with the purpose of the app. People don’t do charitable work in order to shout about it or score points. Instead, we had another look at this and created a personal ‘Karma footprint’. This isn’t shared with other users, but it can be used as a rewards scheme that the employees organisation manages.
The next phase for us, is to consolidate this feedback into a roadmap and launch the product to a wider audience. Along the way we’ve learned how working remotely can be an isolating and sometimes lonely experience. Regular collaboration, updates and demos (no matter how small) brings the team back together and gets us talking and focussed again. This has been a key part of this experience for me. Better things happen when you work as a team.