Anthropos brand identity
[vc_row content_width="grid" css=".vc_custom_1602153692287{margin-top: 60px !important;}"][vc_column][vc_column_text css=""] Case Study. Anthropos is the first SaaS connected health platform that allows care providers to exploit the capabilities of smart technology. With the use of discreet hardware, they enable elderly people, living with long-term health problems to stay in their own homes for longer. [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1602153699198{margin-top: 40px !important;}"][vc_column width="2/3"][vc_column_text]Brand Identity design. I was asked to design the brand identity. It had to be contemporary, but not techie as the target markets are care providers and family members. The 'A' logo was inspired by Da Vinci's Vitruvian man, which describes human proportion and symmetry.[/vc_column_text][/vc_column][vc_column width="1/3"][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1602148033522{margin-top: 20px !important;}"][vc_column][vc_single_image image="3067" img_size="full"][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1602148912618{margin-top: 20px !important;}"][vc_column width="2/3"][vc_column_text]Design support. As part of the brand identity design roll out, I also designed the launch website, iconography, printed stationery and brochureware, PowerPoint templates for the sales team and exhibition graphics for the launch. An easy to follow brand guidelines ensures that the look...
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