Portfolio Archive - Robert Sheppard Design

May 2, 2023

Move brand identity

[vc_row content_width="grid" css=".vc_custom_1683031429921{background-color: #294b7b !important;}"][vc_column css_animation="fadeInLeft" width="7/12" css=".vc_custom_1611827078054{margin-top: 200px !important;margin-bottom: 100px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_column_text css_animation="fadeIn"] A team of product, technology, and travel experts launched ‘Move’ a groundbreaking machine-enabled booking platform, which tailors holiday experiences to the individual preferences of each traveller. This innovative approach promises to provide unparalleled levels of personalisation. [/vc_column_text][/vc_column][vc_column css_animation="fadeInRight" width="5/12" css=".vc_custom_1635685075545{margin-top: 200px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_single_image image="3562" img_size="medium"][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1683031913613{background-color: #294b7b !important;}"][vc_column parallax="content-moving" offset="vc_hidden-lg vc_hidden-md" css=".vc_custom_1611827088261{margin-bottom: 40px !important;}"][vc_column_text css_animation="fadeIn"] A team of product, technology, and travel experts launched ‘Move’ a groundbreaking machine-enabled booking platform, which tailors holiday experiences to the individual preferences of each traveller. This innovative approach promises to provide unparalleled levels of personalisation. [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1683032753494{padding-top: 40px !important;padding-bottom: 80px !important;background-color: #efefef !important;}"][vc_column offset="vc_col-lg-offset-0 vc_col-lg-12 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0 vc_col-xs-12"][vc_column_text css=".vc_custom_1685978543451{margin-top: 40px !important;margin-bottom: 40px !important;}"] My Role The business formerly known as SmartAir recognised a promising opportunity to pivot into a technology and platform partner for travel brands. As the assigned designer, my...

November 1, 2021

by robshepp

KarmaPact

[vc_row content_width="grid" css=".vc_custom_1635683950536{background-color: #aaddca !important;}"][vc_column css_animation="fadeInLeft" width="7/12" css=".vc_custom_1611827078054{margin-top: 200px !important;margin-bottom: 100px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_column_text css_animation="fadeIn"] KarmaPact help employers connect with their employees through social, community and environmental programs. This allows companies to embrace and engage with their workforce, while enabling employees to be part of the changes they care about. These relationships are more relevant in the ‘new normal’ where teams are dispersed and individuals feel isolated. [/vc_column_text][/vc_column][vc_column css_animation="fadeInRight" width="5/12" css=".vc_custom_1635685075545{margin-top: 200px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_single_image image="3526" img_size="medium"][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1635683959648{background-color: #aaddca !important;}"][vc_column parallax="content-moving" offset="vc_hidden-lg vc_hidden-md" css=".vc_custom_1611827088261{margin-bottom: 40px !important;}"][vc_column_text css_animation="fadeIn"] KarmaPact help employers connect with their employees through social, community and environmental programs. This allows companies to embrace and engage with their workforce, while enabling employees to be part of the changes they care about. These relationships are more relevant in the ‘new normal’ where teams are dispersed and individuals feel isolated. [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1635843582806{padding-top: 40px !important;padding-bottom: 40px !important;background-color: #efefef !important;}"][vc_column offset="vc_col-lg-offset-0 vc_col-lg-12 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0...

January 26, 2021

by robshepp

Hitachi Innovation

[vc_row content_width="grid" css=".vc_custom_1611664593770{background-color: #ffa201 !important;}"][vc_column css_animation="fadeInLeft" width="7/12" css=".vc_custom_1611827078054{margin-top: 200px !important;margin-bottom: 100px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_column_text css_animation="fadeIn"] SmartSites is a new product created by the team at Hitachi Social Innovation. It's purpose is to optimise off-road heavy machinery for site operators and machine owners - helping them to achieve lower costs, greater efficiencies, less downtime and more efficient production delivery. [/vc_column_text][vc_empty_space height="60px"][/vc_column][vc_column css_animation="fadeInRight" width="5/12" css=".vc_custom_1611827083253{margin-top: 200px !important;margin-bottom: 100px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_single_image image="3411" img_size="medium"][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1611664424067{background-color: #ffa201 !important;}"][vc_column parallax="content-moving" offset="vc_hidden-lg vc_hidden-md" css=".vc_custom_1611827088261{margin-bottom: 40px !important;}"][vc_column_text css_animation="fadeIn"] SmartSites is a new product created by the team at Hitachi Social Innovation. It's purpose is to optimise off-road heavy machinery for site operators and machine owners - helping them to achieve lower costs, greater efficiencies, less downtime and more efficient production delivery. [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1611658600930{padding-bottom: 40px !important;background-color: #efefef !important;}"][vc_column offset="vc_col-lg-offset-0 vc_col-lg-12 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0 vc_col-xs-12"][vc_column_text css=".vc_custom_1611659096973{margin-top: 40px !important;margin-bottom: 40px !important;}"] My Role Lead Digital Product Designer. Collaborate with the team to review...

June 5, 2020

by robshepp

NewDay UX/UI

[vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row content_width="grid"][vc_column][vc_column_text] Testing a theory. [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid"][vc_column offset="vc_col-lg-9 vc_col-md-9"][vc_column_text] There are times as a UX/UI designer, where I already have a solution in mind for the problem I've been tasked to fix. So when I want to simply test a theory as part of the Lean UX process, I like to follow the Lean Experiment Map. This process allows me to test and measure the potential of a new design and present back to the team and stakeholders. The point of this process is to formulate a hypothesis, run an experiment, measure the results and if necessary, re-run the experiment until the desired result is achieved. So here's how I ran this experiment at NewDay against a KPI to reduce call centre traffic and encourage customers to use the self-help tools:[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row css=".vc_custom_1591372631614{padding-top: 40px !important;padding-right: 20px !important;padding-bottom: 40px !important;padding-left: 20px !important;background-color: #efefef !important;}"][vc_column width="5/12"][vc_column_text] Hypothesis. [/vc_column_text][vc_column_text]New customers rely on the call centre because they cannot easily find the...

March 29, 2020

by robshepp

CarGuide.co.uk UX/UI

[vc_row content_width="grid" css=".vc_custom_1611666432203{background-color: #f2c835 !important;}"][vc_column parallax="content-moving" css_animation="fadeInLeft" width="7/12" css=".vc_custom_1611826772429{margin-top: 200px !important;margin-bottom: 60px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_column_text css_animation="fadeIn"] CarGuide is a start-up that exists to help and guide all used car buyers. It gathers vital information about the used car(s) you are considering and presents that back to you along with an assessment of the vehicle and key questions you should ask the seller, offering bespoke advice in a non-technical way. [/vc_column_text][vc_empty_space][/vc_column][vc_column css_animation="fadeInRight" width="5/12" css=".vc_custom_1611826776738{margin-top: 400px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_single_image image="3440" img_size="full"][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1611667235316{background-color: #f2c835 !important;}"][vc_column parallax="content-moving" offset="vc_hidden-lg vc_hidden-md" css=".vc_custom_1611826766054{margin-top: 20px !important;margin-bottom: 40px !important;}"][vc_column_text css_animation="fadeIn"] CarGuide is a start-up that exists to help and guide all used car buyers. It gathers vital information about the used car(s) you are considering and presents that back to you along with an assessment of the vehicle and key questions you should ask the seller. [/vc_column_text][vc_empty_space height="60px"][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1611666958734{margin-top: 40px !important;padding-bottom: 40px !important;}"][vc_column offset="vc_col-lg-offset-0 vc_col-lg-12 vc_col-md-offset-0 vc_col-md-12"][vc_column_text css=".vc_custom_1611666998878{margin-bottom: 40px !important;}"] My Role Collaborating...

February 29, 2020

by robshepp

Direct Line UX/UI

[vc_row content_width="grid" css=".vc_custom_1611672873378{background-color: #d81f25 !important;}"][vc_column css_animation="fadeInLeft" width="7/12" offset="vc_hidden-sm vc_hidden-xs" css=".vc_custom_1611826906527{margin-top: 100px !important;margin-bottom: 100px !important;}"][vc_column_text] Direct Line for business did not have an online quote and buy journey. It was deemed too complicated due to all of the variables each business could have. This meant each quote had to be handled manually which was time consuming, costly and not a good experience for potential customers. [/vc_column_text][/vc_column][vc_column css_animation="fadeInRight" width="5/12" offset="vc_hidden-sm vc_hidden-xs"][vc_single_image image="3449" img_size="full" css=".vc_custom_1611675091435{margin-top: 200px !important;}"][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1611673610026{background-color: #d81f25 !important;}"][vc_column offset="vc_hidden-lg vc_hidden-md" css=".vc_custom_1611826901758{margin-top: 40px !important;margin-bottom: 80px !important;}"][vc_column_text] Direct Line for business did not have an online quote and buy journey. It was deemed too complicated due to all of the variables each business could have. This meant each quote had to be handled manually which was time consuming, costly and not a good experience for potential customers. [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1611674176073{padding-top: 40px !important;padding-bottom: 20px !important;background-color: #efefef !important;}"][vc_column offset="vc_col-lg-offset-0 vc_col-lg-12 vc_col-md-offset-0 vc_col-md-12"][vc_column_text css=".vc_custom_1611674383905{margin-top: 40px !important;margin-bottom: 40px !important;}"] My Role Lead...

January 3, 2020

by robshepp

Aston Martin UI design

[vc_row content_width="grid" css=".vc_custom_1611676133537{background-color: #809c90 !important;}"][vc_column css_animation="fadeInLeft" width="7/12" offset="vc_hidden-sm vc_hidden-xs" css=".vc_custom_1611826973008{margin-top: 100px !important;margin-bottom: 100px !important;}"][vc_column_text] Aston Martin joined forces with Masters Historic Racing, one of the world’s leading historic race event organisers, to become its official automotive partner. This has allowed Aston Martin to engage with its customers through a number of activities, including exclusive events for owners of historic race and road cars. [/vc_column_text][/vc_column][vc_column css_animation="fadeInRight" width="5/12" css=".vc_custom_1611826977364{margin-top: 100px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_single_image image="3454" img_size="medium"][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1611676731624{background-color: #809c90 !important;}"][vc_column offset="vc_hidden-lg vc_hidden-md" css=".vc_custom_1611826982085{margin-top: 40px !important;margin-bottom: 80px !important;}"][vc_column_text] Aston Martin joined forces with Masters Historic Racing, one of the world’s leading historic race event organisers, to become its official automotive partner. This has allowed Aston Martin to engage with its customers through a number of activities, including exclusive events for owners of historic race and road cars. [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1611676538505{background-color: #efefef !important;}"][vc_column][vc_column_text css=".vc_custom_1611676821335{margin-top: 40px !important;margin-bottom: 40px !important;}"]My Role I led the design and managed the development of the website....

October 8, 2019

by robshepp

Anthropos Identity

[vc_row content_width="grid" css=".vc_custom_1602153692287{margin-top: 60px !important;}"][vc_column][vc_column_text] Anthropos is a startup company, with a unique proposition. With the use of discreet technology, they can enable elderly people, living with long-term health problems to stay in their own homes for longer. Anthropos is the first SaaS connected health platform that allows care providers to exploit the capabilities of smart technology. [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1602153699198{margin-top: 40px !important;}"][vc_column width="2/3"][vc_column_text]Brand Identity design. I was asked to design the brand identity. It had to be contemporary, but not techie as the target markets are care providers and family members. The 'A' logo was inspired by Da Vinci's Vitruvian man, which describes human proportion and symmetry.[/vc_column_text][/vc_column][vc_column width="1/3"][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1602148033522{margin-top: 20px !important;}"][vc_column][vc_single_image image="3067" img_size="full"][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1602148912618{margin-top: 20px !important;}"][vc_column width="2/3"][vc_column_text]Design support. As part of the brand identity design roll out, I also designed the launch website, iconography, printed stationery and brochureware, PowerPoint templates for the sales team and exhibition graphics for the launch. An easy...

May 30, 2019

by robshepp

Sould agency GmbH

[vc_row content_width="grid"][vc_column offset="vc_col-lg-4 vc_col-md-4"][vc_column_text]I was commissioned to design a poster for Sould Consultancy in Germany. Their client (Puraglobe) competes in the 24hr Nuburgring every year. 2018 had been particularly successful for them, so they wanted to give their client something to commemorate this success. Mathias had found me via Drive Tribe and thought my style would suit this project perfectly. For this particular project, photography was supplied and I quickly short-listed some favourites. I presented three options for the final poster design. After much deliberation, Sould couldn't pick a winner so they asked me to produce all three! [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row content_width="grid"][vc_column offset="vc_col-lg-4 vc_col-md-4"][qodef_blockquote text="Our client LOVES your artwork. I would like to say thank you. It has been a pleasure working with you: easy, straightforward, quick – perfect! I am already thinking about what we could do next ;) Ralf Becker, Sould Consultancy."][/vc_column][/vc_row]...