Portfolio Archive - Robert Sheppard Design

August 5, 2025

Ford Pro app

[vc_row content_width="grid" css=".vc_custom_1754394590917{background-color: #1B63A4 !important;}"][vc_column css_animation="fadeInLeft" width="7/12" css=".vc_custom_1752582531107{margin-top: 300px !important;margin-bottom: 100px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_column_text css_animation="fadeIn" css=""] Case Study. As Lead UX/UI Designer in an agile squad, I led the redesign of a native mobile app for Ford Pro, targeting small to medium-sized fleet operators. This case study focuses on improving engagement with Vehicle Health Alerts, a core feature designed to keep fleet vehicles on the road through pre-emptive maintenance notifications. [/vc_column_text][/vc_column][vc_column css_animation="fadeInRight" width="5/12" css=".vc_custom_1635685075545{margin-top: 200px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_single_image image="3828" img_size="medium" css=""][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1754394623467{background-color: #1B63A4 !important;}"][vc_column parallax="content-moving" offset="vc_hidden-lg vc_hidden-md" css=".vc_custom_1611827088261{margin-bottom: 40px !important;}"][vc_column_text css_animation="fadeIn" css=""] Case Study. As Lead UX/UI Designer in an agile squad, I led the redesign of a native mobile app for Ford Pro, targeting small to medium-sized fleet operators. This case study focuses on improving engagement with Vehicle Health Alerts, a core feature designed to keep fleet vehicles on the road through pre-emptive maintenance notifications. [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1756220579524{padding-top: 40px !important;padding-bottom: 24px !important;background-color: #efefef !important;}"][vc_column...

July 17, 2025

by robshepp

Anthropos app

[vc_row content_width="grid" css=".vc_custom_1752582478169{background-color: #61BB46 !important;}"][vc_column css_animation="fadeInLeft" width="7/12" css=".vc_custom_1752582531107{margin-top: 300px !important;margin-bottom: 100px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_column_text css_animation="fadeIn" css=""] Case Study. Anthropos Pro is a connected care solution for the home. Anthropos builds a rich picture of the daily routine of older people living alone. Based on their daily routine, the environment in which they live, their wellbeing and their safety and security. [/vc_column_text][/vc_column][vc_column css_animation="fadeInRight" width="5/12" css=".vc_custom_1635685075545{margin-top: 200px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_single_image image="3775" img_size="medium" css=""][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1752597860184{background-color: #61BB46 !important;}"][vc_column parallax="content-moving" offset="vc_hidden-lg vc_hidden-md" css=".vc_custom_1611827088261{margin-bottom: 40px !important;}"][vc_column_text css_animation="fadeIn" css=""] Case Study. Anthropos Pro is a connected care solution for the home. Anthropos builds a rich picture of the daily routine of older people living alone. Based on their daily routine, the environment in which they live, their wellbeing and their safety and security. [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1635843582806{padding-top: 40px !important;padding-bottom: 40px !important;background-color: #efefef !important;}"][vc_column offset="vc_col-lg-offset-0 vc_col-lg-12 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0 vc_col-xs-12 vc_hidden-xs"][vc_column_text css=".vc_custom_1752582685970{margin-top: 40px !important;margin-bottom: 40px !important;}"] The Challenge The Anthropos portal was originally designed with desktop...

June 10, 2024

by robshepp

Hitachi EV depot dashboard

[vc_row content_width="grid" css=".vc_custom_1716371379921{background-color: #002452 !important;}"][vc_column css_animation="fadeInLeft" width="7/12" css=".vc_custom_1716371951529{margin-top: 200px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_column_text css_animation="fadeIn" css=""] Case Study. Hitach Social Innovation, is a division of Hitachi focussing on initiatives to drive change. This project supports their efforts to reduce and manage the energy usage of large organisations. It focusses on tools to give organisations insights into their facilities, allowing them to reduce energy consumption and transition to EV vehicles as part of their fleet decorbonisation goals. [/vc_column_text][/vc_column][vc_column css_animation="fadeInRight" width="5/12" css=".vc_custom_1716371911051{margin-top: 200px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_single_image image="3815" img_size="medium" css=""][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1718009960810{background-color: #002452 !important;}"][vc_column parallax="content-moving" offset="vc_hidden-lg vc_hidden-md" css=".vc_custom_1718009982280{padding-bottom: 80px !important;}"][vc_column_text css_animation="fadeIn" css=""] Case Study. Hitach Social Innovation, is a division of Hitachi focussing on initiatives to drive change. This project supports their efforts to reduce and manage the energy usage of large organisations. It focusses on tools to give organisations insights into their facilities, allowing them to reduce energy consumption and transition to EV vehicles as part of their fleet...

November 1, 2023

by robshepp

KarmaPact app

[vc_row content_width="grid" css=".vc_custom_1635683950536{background-color: #aaddca !important;}"][vc_column css_animation="fadeInLeft" width="7/12" css=".vc_custom_1611827078054{margin-top: 200px !important;margin-bottom: 100px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_column_text css_animation="fadeIn" css=""] Case Study. KarmaPact help employers connect with their employees through social, community and environmental programs. This allows companies to embrace and engage with their workforce, while enabling employees to be part of the changes they care about. These relationships are more relevant in the ‘new normal’ where teams are dispersed and individuals can feel isolated. [/vc_column_text][/vc_column][vc_column css_animation="fadeInRight" width="5/12" css=".vc_custom_1635685075545{margin-top: 200px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_single_image image="3526" img_size="medium"][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1635683959648{background-color: #aaddca !important;}"][vc_column parallax="content-moving" offset="vc_hidden-lg vc_hidden-md" css=".vc_custom_1611827088261{margin-bottom: 40px !important;}"][vc_column_text css_animation="fadeIn" css=""] Case Study. KarmaPact help employers connect with their employees through social, community and environmental programs. This allows companies to embrace and engage with their workforce, while enabling employees to be part of the changes they care about. [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1635843582806{padding-top: 40px !important;padding-bottom: 40px !important;background-color: #efefef !important;}"][vc_column offset="vc_col-lg-offset-0 vc_col-lg-12 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0 vc_col-xs-12 vc_hidden-xs"][vc_column_text css=".vc_custom_1718551250191{margin-top: 40px !important;margin-bottom: 40px !important;}"] My Role Reporting directly to stakeholders, I...

May 2, 2023

by robshepp

Move brand identity

[vc_row content_width="grid" css=".vc_custom_1683031429921{background-color: #294b7b !important;}"][vc_column css_animation="fadeInLeft" width="7/12" css=".vc_custom_1611827078054{margin-top: 200px !important;margin-bottom: 100px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_column_text css_animation="fadeIn" css=""] Case Study. A team of product, technology, and travel experts launched ‘Move’ a machine-enabled booking platform, which tailors holiday experiences to the individual preferences of each traveller. This innovative approach promises to provide unparalleled levels of personalisation. [/vc_column_text][/vc_column][vc_column css_animation="fadeInRight" width="5/12" css=".vc_custom_1635685075545{margin-top: 200px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_single_image image="3562" img_size="medium"][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1683031913613{background-color: #294b7b !important;}"][vc_column parallax="content-moving" offset="vc_hidden-lg vc_hidden-md" css=".vc_custom_1611827088261{margin-bottom: 40px !important;}"][vc_column_text css_animation="fadeIn" css=""] Case Study. A team of product, technology, and travel experts launched ‘Move’ a machine-enabled booking platform, which tailors holiday experiences to the individual preferences of each traveller. This innovative approach promises to provide unparalleled levels of personalisation. [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1683032753494{padding-top: 40px !important;padding-bottom: 80px !important;background-color: #efefef !important;}"][vc_column offset="vc_col-lg-offset-0 vc_col-lg-10 vc_col-md-offset-0 vc_col-md-10 vc_col-sm-offset-0 vc_col-xs-12"][vc_column_text css=".vc_custom_1756378988155{margin-top: 40px !important;margin-bottom: 40px !important;}"] My Role The business formerly known as SmartAir recognised a promising opportunity to pivot into a technology and platform partner for travel brands. As the assigned...

August 18, 2021

by robshepp

UX/UI experiments at NewDay

[vc_row content_width="grid" css=".vc_custom_1755527248017{margin-bottom: 32px !important;}"][vc_column][vc_single_image image="3023" img_size="full" alignment="center" css=""][/vc_column][/vc_row][vc_row content_width="grid"][vc_column][vc_column_text css=""] Testing a theory. [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid"][vc_column offset="vc_col-lg-9 vc_col-md-9"][vc_column_text] There are times as a UX/UI designer, where I already have a solution in mind for the problem I've been tasked to fix. So when I want to simply test a theory as part of the Lean UX process, I like to follow the Lean Experiment Map. This process allows me to test and measure the potential of a new design and present back to the team and stakeholders. The point of this process is to formulate a hypothesis, run an experiment, measure the results and if necessary, re-run the experiment until the desired result is achieved. So here's how I ran this experiment at NewDay against a KPI to reduce call centre traffic and encourage customers to use the self-help tools:[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1586257483666{padding-top: 40px !important;padding-right: 20px !important;padding-bottom: 40px !important;padding-left: 20px !important;background-color: #efefef !important;}"][vc_column width="5/12"][vc_column_text] Hypothesis. [/vc_column_text][vc_column_text]New customers rely...

August 18, 2020

by robshepp

UX/UI process at NewDay

[vc_row content_width="grid"][vc_column][vc_single_image image="2939" img_size="full" alignment="center" css=""][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row content_width="grid"][vc_column][vc_column_text css=""] An example of my UX process in action. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="20px"][/vc_column][/vc_row][vc_row content_width="grid"][vc_column][vc_column_text] The following case study was undertaken at NewDay, where I have been contracting as a Senior UX/UI designer. I was working within an agile squad, who were responsible for the online acquisition journey. The KPI for the squad was to improve online conversion. As a result, the team looked into ways of achieving the KPI. I adopted the Lean UX process to find a problem, come up with a theory and ultimately design a solution. [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid"][vc_column offset="vc_hidden-xs"][vc_single_image image="720" img_size="full"][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_single_image image="720" img_size="full"][/vc_column][/vc_row][vc_row css=".vc_custom_1756215510091{background-color: #0000A6 !important;}"][vc_column css=".vc_custom_1612520917280{margin-top: 40px !important;margin-bottom: 40px !important;}"][vc_row_inner content_width="grid"][vc_column_inner width="1/2"][qodef_custom_font custom_font_tag="h2" font_weight="500" content_custom_font="The Lean Experiment Map" color="#ffffff"][vc_empty_space height="20px"][qodef_custom_font custom_font_tag="p" font_weight="500" content_custom_font="Read how I use this process to formulate a hypothesis, run an experiment and measure the results." color="#ffffff"][vc_empty_space height="40px"][qodef_button size="large" type="outline" target="_self" icon_pack="" font_weight="" text="NewDay case study" link="https://robertsheppard.design/portfolio-item/newday-lean-experiments/" color="#ffffff"...

March 29, 2020

by robshepp

CarGuide 0-1 product design

[vc_row content_width="grid" css=".vc_custom_1611666432203{background-color: #f2c835 !important;}"][vc_column parallax="content-moving" css_animation="fadeInLeft" width="7/12" css=".vc_custom_1718095002710{margin-top: 200px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_column_text css_animation="fadeIn" css=""] Case Study. CarGuide is a start-up that exists to help and guide all used car buyers. It gathers vital information about the used car(s) you are considering and presents that back to you along with an assessment of the vehicle and key questions you should ask the seller, offering bespoke advice in a non-technical way. [/vc_column_text][vc_empty_space][/vc_column][vc_column css_animation="fadeInRight" width="5/12" css=".vc_custom_1718095208683{margin-top: 300px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_single_image image="3440" img_size="full"][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1611667235316{background-color: #f2c835 !important;}"][vc_column parallax="content-moving" offset="vc_hidden-lg vc_hidden-md" css=".vc_custom_1754056368126{margin-top: 20px !important;margin-bottom: 30px !important;}"][vc_column_text css_animation="fadeIn" css=""] Case Study. CarGuide is a start-up that exists to help and guide all used car buyers. It gathers vital information about the used car(s) you are considering and presents that back to you along with an assessment of the vehicle and key questions you should ask the seller. [/vc_column_text][vc_empty_space height="60px"][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1718096954004{padding-top: 80px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}"][vc_column offset="vc_col-lg-offset-0 vc_col-lg-12 vc_col-md-offset-0 vc_col-md-12"][vc_column_text...

February 29, 2020

by robshepp

Direct Line application flow

[vc_row content_width="grid" css=".vc_custom_1756211110770{padding-top: 40px !important;background-color: #d81f25 !important;}"][vc_column css_animation="fadeInLeft" width="7/12" offset="vc_hidden-sm vc_hidden-xs" css=".vc_custom_1756211194531{margin-top: 40px !important;}"][vc_column_text css=""] Case Study. Direct Line for business did not have an online quote and buy journey. It was deemed too complicated due to all of the variables each business could have. This meant each quote had to be handled manually which was time consuming, costly and not a good experience for potential customers. [/vc_column_text][/vc_column][vc_column css_animation="fadeInRight" width="5/12" offset="vc_hidden-sm vc_hidden-xs"][vc_single_image image="3449" img_size="full" css=".vc_custom_1611675091435{margin-top: 200px !important;}"][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1611673610026{background-color: #d81f25 !important;}"][vc_column offset="vc_hidden-lg vc_hidden-md" css=".vc_custom_1611826901758{margin-top: 40px !important;margin-bottom: 80px !important;}"][vc_column_text] Direct Line for business did not have an online quote and buy journey. It was deemed too complicated due to all of the variables each business could have. This meant each quote had to be handled manually which was time consuming, costly and not a good experience for potential customers. [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1611674176073{padding-top: 40px !important;padding-bottom: 20px !important;background-color: #efefef !important;}"][vc_column offset="vc_col-lg-offset-0 vc_col-lg-12 vc_col-md-offset-0 vc_col-md-12"][vc_column_text css=".vc_custom_1611674383905{margin-top: 40px !important;margin-bottom: 40px...

January 3, 2020

by robshepp

Aston Martin UI design

[vc_row content_width="grid" css=".vc_custom_1611676133537{background-color: #809c90 !important;}"][vc_column css_animation="fadeInLeft" width="7/12" offset="vc_hidden-sm vc_hidden-xs" css=".vc_custom_1611826973008{margin-top: 100px !important;margin-bottom: 100px !important;}"][vc_column_text css=""] Case Study. Aston Martin joined forces with Masters Historic Racing, one of the world’s leading historic race event organisers, to become its official automotive partner. This has allowed Aston Martin to engage with it's customers through a number of activities, including exclusive events for owners of historic race cars and road cars. [/vc_column_text][/vc_column][vc_column css_animation="fadeInRight" width="5/12" css=".vc_custom_1611826977364{margin-top: 100px !important;}" offset="vc_hidden-sm vc_hidden-xs"][vc_single_image image="3454" img_size="medium"][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1611676731624{background-color: #809c90 !important;}"][vc_column offset="vc_hidden-lg vc_hidden-md" css=".vc_custom_1611826982085{margin-top: 40px !important;margin-bottom: 80px !important;}"][vc_column_text css=""] Aston Martin joined forces with Masters Historic Racing, one of the world’s leading historic race event organisers, to become its official automotive partner. This has allowed Aston Martin to engage with it's customers through a number of activities, including exclusive events for owners of historic race and road cars. [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid" css=".vc_custom_1611676538505{background-color: #efefef !important;}"][vc_column][vc_column_text css=".vc_custom_1718552152129{margin-top: 40px !important;margin-bottom: 40px !important;}"]My Role I led the design and managed the...